社交自我效能對社交信任與社交資本的影響——以Facebook為例
摘要
Facebook is currently the most popular social networking service in the world. With such tremendous influence on community networks, Facebook has been attracting considerable attention both from the media and academia. A review of the literature indicates that most researchers are concerned primarily with the influence of personal traits on online interactive behavior. This study began from the premise that self-efficacy, the confidence of individuals to function in an online community, is a key element influencing participation in online social networks. This study attempted to establish a model of the social traits of Facebook users, and our results indicate that social self-efficacy has a positive influence on social trust; social trust has a positive influence on social capital, and social trust mediates the relationship between social self-efficacy and social capital.
作者關鍵字
Facebook, Social self-efficacy, Social trust, Social capital, Web 2.0
| 項目 | 內容摘要 (英文) | 翻譯 (繁體中文) |
|---|---|---|
| 研究重點 | This study examines how social self-efficacy influences social trust and social capital among Facebook users and explores the mediating role of social trust in the relationship between self-efficacy and social capital. | 本研究探討社交自我效能如何影響Facebook用戶的社交信任與社交資本，並探討社交信任在自我效能與社交資本關係中的中介作用。 |
| 研究方法 | - Participants: 415 Facebook users surveyed online.- Tools: Questionnaires measuring social self-efficacy, social trust, bonding social capital, and bridging social capital.- Data analysis: Structural equation modeling and confirmatory factor analysis. | - 參與者：415位Facebook用戶的線上調查。- 工具：測量社交自我效能、社交信任、緊密社交資本和橋接社交資本的問卷。- 資料分析：結構方程模型與驗證性因素分析。 |
| 主要結果 | 1. Social self-efficacy positively influences social trust (p < 0.05).2. Social trust positively influences both bonding and bridging social capital (p < 0.001).3. Social trust mediates the relationship between social self-efficacy and social capital. | 1. 社交自我效能對社交信任有正向影響（p < 0.05）。2. 社交信任對緊密社交資本和橋接社交資本均有正向影響（p < 0.001）。3. 社交信任在社交自我效能與社交資本之間起中介作用。 |
| 實務建議 | 1. Develop training programs to enhance social self-efficacy in online environments.2. Promote trust-building mechanisms in social networks.3. Encourage diverse online interactions to strengthen both bonding and bridging social capital. | 1. 開發提升線上環境中社交自我效能的培訓計畫。2. 在社交網絡中推廣建立信任的機制。3. 鼓勵多元化的線上互動，以強化緊密與橋接社交資本。 |
| 未來研究方向 | 1. Investigate the role of cultural differences in social self-efficacy and trust.2. Study long-term effects of enhanced social capital on personal and professional networks.3. Explore other mediators between self-efficacy and social capital. | 1. 探討文化差異在社交自我效能與信任中的作用。2. 研究提升社交資本對個人和職業網絡的長期影響。3. 探索自我效能與社交資本之間的其他中介因素。 |
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Cite Article
Wu, S.-Y., Wang, S.-T., Liu, E. Z.-F., Hu, D.-C., & Hwang, W.-Y. (2012). The influences of social self-efficacy on social trust and social capital – A case study of Facebook. The Turkish Online Journal of Educational Technology, 11(2), 246–254.